About this course
This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.
In this hands-on workshop we'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.
This LIVE Webinar is run over 2 sessions, 2 hours each.
23rd & 25th January
What you will gain from this course
At the completion of this workshop[ you will:
1) know how to simplify communications to make them more effective without losing the meaning
2) be able to segment the Library's audience into smaller groups for tailored communications
3) begin to develop a fully-fledged marketing plan, which can be used on a day to day basis to inform a strategic approach to marketing your service
What others have said about this course
"Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!" NEFLIN, USA
"Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University
“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals" - PiCS, Melbourne